BING BANG RING: Anna Sheffield is going mobile. In June, the designer launched an iPhone application where consumers are able to browse her Bing Bang jewelry collection and buy pieces directly from the unit. Users can also read Sheffield’s blog from their iPhones, which features contributors such as Yenna Christensen, Othelo Gervacio, Lindsey Thornburg and Bethany Mallet. The application was conceived and developed by technology firm Tessuto and directed by All Day Everyday, a creative advertising agency led in part by Sheffield’s chief executive officer, Kevin Kearney.

“Having an iPhone application is not optional, it is imperative,” Kearney said. “We launched our iPhone application to facilitate communication with our primary consumer base. We feel that the iPhone user and our customer share very similar psychographic qualities. This creates a natural fit for our brand to extend its reach through association with one of the most amazing companies in the world.”