Anna Sheffield

Company Profile

Seven years ago in San Francisco, Anna Sheffield founded Bing Bang, a unique, high-end line of costume jewelry. In 2002 she moved the fledgling company to New York, where she set up shop in a Brooklyn gallery and collective with the intention of carving out a unique nook where busy hands and artistic minds could convene to work and mingle.

While crafting jewelry in this space, Sheffield’s work caught the eye of showroom owner Stella Ishii and was picked up by the prestigious fashion showroom The News. This exposure to a high-end market generated orders from luxury retailers like Barney’s New York, Harvey Nichols, Le Bon Marche and Takashimaya, leading to a flood of requests by stylists and editors, and Sheffield’s fan roster grew to include stars like Cameron Diaz, Julianne Moore, Mandy Moore and Uma Thurman.

In 2006, Anna’s brother, Kevin Kearney, joined the team as Chief Executive Officer to help orchestrate the company’s vision, business planning, and marketing strategy. This resulted in a number of design collaborations: Marc Jacobs in Spring 2006, two seasons for Philip Lim in 2006 & 2007, Cole Haan’s 80 Anniversary and Urban Outfitters in 2008. Meanwhile, the brother-sister team worked to streamline the business and expand distribution to Hong Kong, Seoul, and the Middle East.

The last two years have held tremendous growth for Sheffield in both distribution and acclaim. In 2007 she was named one of three nominees for the CFDA’s Swarovski Award for Accessory Design. Fall of 2008 brought the company’s very first ad campaign and the completion of their headquarters in SoHo. Drawing on Sheffield’s belief in the necessity of integrated workspaces, the loft-style space includes an adjoined showroom and studio that harkens to an old-world atelier.

With Oriental carpets, pressed-tin ceilings, and a cabinet of antique curiosities which serve as a home for Anna’s aesthetic inspiration, the showroom could double as an expat den circa 1850. Tall windows look out onto Lafayette Street, giving the showroom a light, airy feel. The jewelry, displayed on smoky wood surfaces, exudes a low gleam. The sounds of tapping hammers and the patter of artists at work in the adjoined studio build a sense of excitement and inspiration; The creation of art so close by.

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