Let's take a walk down memory lane, shall we?Once upon a time, (eleven whole years ago), our NoHo store was actually an LES store. This is where Anna met the amazingly talented Nicholas Morgenstern and Chef Gerardo Gonzalez. As you may recall, Morgenstern’s Finest Ice Cream’s original location was on the Lower East Side on Rivington. As the story goes, the three got along famously. At this time, Anna was also gearing up to launch the Rosette Collection, (with a black diamond solitaire engagement ring set in rose gold)! And well, as you'll go onto read, an ASJ x Morgernstern ice cream flavor was born for Morgenstern's original Lower East Side location on Rivington.
The synergy was unreal. Morgenstern is of course known for concocting groundbreakinbg blends and ice cream flavors. Anna herself is known for unexpected pairings. Although the black diamond and salt and pepper diamond markets have grown over time, back in 2014, a black diamond engagement ring was rare. Thus, the trio began dreaming up the perfect, (and inventive), flavor profile. They ended up landing on a blend of prickly pear (shotout to Anna's Mexican and Southwestern roots), and Greek yogurt, served with a cone rim of candied black sesame seeds. The electric flavor was meant to mimic the aesthetic of our original Rosette solitaire ring and signature ASJ color story: black diamond pavé set in rose gold. Similarly, Morgenstern created a pretty-in-pink wedding cake moment to match the Rosette ceremonial buzz.
"You really see childlike wonder in everyone who has tried the flavor. Ordering an ice cream scoop is just something that makes you feel seven all over again."
- Anna
Partnering with Morgenstern was so much fun that we decided to team up again for National Ice Cream Day in 2019! In honor of one of our raddest national holidays, we sincerely hope you've enjoyed feasting your eyes on these colorful photos from our delicious past. We know these pics look good enough to eat, but seriously, treat yourself to a scoop today, (perhaps at Morgenstern's flagship Greenwich Village location)! 🍦
Let's take a walk down memory lane, shall we?Once upon a time, (eleven whole years ago), our NoHo store was actually an LES store. This is where Anna met the amazingly talented Nicholas Morgenstern and Chef Gerardo Gonzalez. As you may recall, Morgenstern’s Finest Ice Cream’s original location was on the Lower East Side on Rivington. As the story goes, the three got along famously. At this time, Anna was also gearing up to launch the Rosette Collection, (with a black diamond solitaire engagement ring set in rose gold)! And well, as you'll go onto read, an ASJ x Morgernstern ice cream flavor was born for Morgenstern's original Lower East Side location on Rivington.
The synergy was unreal. Morgenstern is of course known for concocting groundbreakinbg blends and ice cream flavors. Anna herself is known for unexpected pairings. Although the black diamond and salt and pepper diamond markets have grown over time, back in 2014, a black diamond engagement ring was rare. Thus, the trio began dreaming up the perfect, (and inventive), flavor profile. They ended up landing on a blend of prickly pear (shotout to Anna's Mexican and Southwestern roots), and Greek yogurt, served with a cone rim of candied black sesame seeds. The electric flavor was meant to mimic the aesthetic of our original Rosette solitaire ring and signature ASJ color story: black diamond pavé set in rose gold. Similarly, Morgenstern created a pretty-in-pink wedding cake moment to match the Rosette ceremonial buzz.
"You really see childlike wonder in everyone who has tried the flavor. Ordering an ice cream scoop is just something that makes you feel seven all over again."
- Anna
Partnering with Morgenstern was so much fun that we decided to team up again for National Ice Cream Day in 2019! In honor of one of our raddest national holidays, we sincerely hope you've enjoyed feasting your eyes on these colorful photos from our delicious past. We know these pics look good enough to eat, but seriously, treat yourself to a scoop today, (perhaps at Morgenstern's flagship Greenwich Village location)! 🍦